PDF Revolution

In the spring and summer of 2008, Bluebeam ran the PDF Revolution campaign. During that time, our marketing involved not only our key differentiators, but also general PDF education, as it was still a new concept to AEC. I was responsible for all design, and assets were created for print, digital, and web.

This campaign was featured in multiple publications, including PC World, Laptop Magazine, and BD+C.

Our CEO, inspired by the imagery and tone of the campaign, took it upon himself to personally draft the copy for each ad, drawing from historical speeches and quotes.

Visual storytelling through a campaign

During the 6 months it ran, we told the story of breaking free from the status quo which, in our industry of PDF software, was Adobe Acrobat. They are symbolized by the large red ‘A’ and, ultimately, Bluebeam is victorious in the end.